From April 2017 to March 2018, ForwardMotion worked with Love to Ride to deliver three active travel challenges. They were Cycle September, December Winter Wheelers, and March Ride to Work Week. Each challenge encouraged people to download the Love to Ride app and use the bike to make journeys that may previously have been done in the car. As an incentive, after people logged their rides they were entered into a prize draw where they could win cycle clothing, equipment and vouchers.