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What is ForwardMotion and what does it do?

ForwardMotion is an initiative to encourage people to think differently about the way they travel around south Essex instead of jumping in the car for every journey.

ForwardMotion’s goal is to reduce the reliance on car travel and encourage people to consider alternative ways of travelling, to improve mental and physical wellbeing, and reduce emissions across south Essex.

Why the change in name from Ideas in Motion to ForwardMotion?

Ideas in Motion changed to ForwardMotion following a rebranding exercise in 2018.Ideas in Motion was developed in 2011 as part of the Department for Transport’s Local Sustainable Transport Fund (LSTF) programme. The campaign was designed to raise awareness of the sustainable and active transport options available in Southend-on-Sea and encourage residents to change the way they travel.

In 2017, the Ideas in Motion campaign was expanded across south Essex under the South Essex Active Travel project, which is funded by the Department for Transport’s Access Fund. The name was changed from Ideas in Motion to ForwardMotion in 2018 to better reflect the different target audiences and geographic areas of the South Essex Active Travel project.

Who is involved with ForwardMotion?

The initiative is supported by Essex County Council, in partnership with Southend-on-Sea Borough Council, Thurrock Council, Basildon Council, Castle Point Borough Council and Rochford District Council.

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