Winter Wheelers: There’s never been a better time to try riding in winter

Published: 25/11/20


Love to Ride are running a winter cycling promotion to encourage you to cycle over the next two months. During the first lockdown, cycling in the UK increased by 300% and it is likely to increase again this December too.

Winter Wheelers is a cycling advent calendar for adults running through December with daily give-aways to encourage you to ride through winter. Love to Ride have teamed up with three top cycling brands- Beryl, Loffi and Proviz – to offer the three-winter cyclist ‘must haves’ of lights, gloves and hi-vis gear.

There will be daily draws and registrants are invited to log their rides by 3pm the following day, with the winner announced between 5 – 6pm.

There isn’t just winter cycling gear up for grabs, there are also two bike prizes on offer!

Everyone who registers before the end of November will go into the draw for a £750 local bike shop voucher to spend in their store of choice. Then, on Christmas Day, everyone who has logged a ride in December will go into the draw for an e-bike.

With these fantastic prizes on offer and so many benefits of riding a bike, there really has never been a better time to try riding in winter.

You can take part in Winter Wheelers by following 3 easy steps:

  1. Register at
  2. Join your company or invite your workplace and/or cycling club to register
  3. Log rides manually in December or connect your favourite cycling app (Strava or MapMyRide) Your rides will be recorded automatically and it will sync your last 30 days of riding!

Find out more and register in one minute at

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