Our team

Meet the members of the ForwardMotion team, who work with employees, jobseekers, students, volunteers and organisations to encourage a change in travel behaviour. You can also find below details of our Programme Board.



ForwardMotion Team

Iain Banks

Programme Manager

Iain is a keen cyclist, and practices what he preaches, helping people to partake in more active ways of travelling with an emphasis on getting on the saddle. He has engaged various demographics throughout the campaign in order to spread the message about the importance of active travel, including health benefits and the impact on our environment.

Kelsey Hibberd

Behaviour Change and Communications Manager

For around ten years, Kelsey has been involved with various methods of strategic campaigning, and always for good causes that she believes in. She is dedicated to empowering people to make changes for the benefit of themselves, and the community around them. She’s started by making changes to her own commute by favouring local public transport.

Caroline Lee

Senior Cycle Mechanic

Caroline trained as a bike mechanic over 10 years ago and loves working with bikes. She also likes to ride both on the road and off the beaten track. Caroline would love to learn how to unicycle one day, potentially as an alternative method of active travel for her commute to work.

Elaine Swallow

Walking & Cycling Development Officer

Elaine has been with the Council since 2009 when she trained as a cycle instructor. Delivering cycle training to children as well as adults developed into a wish to help people change their mode of travel and develop a healthier lifestyle. Elaine can be found whizzing around Southend on her electric bike!

Liz Ulph

Healthy Walks Co-ordinator

Liz has worked for many years in the NHS and Local government and developed a love of walking, which led her to train as a walk leader for The Walking for Health Scheme in 2006. She enjoyed the idea of introducing more people to lead health walks and seeing the benefits that they gained from it. Liz went on to Coordinate the scheme across Thurrock and Basildon and looks forward to training even more leaders, so more residents of South Essex can enjoy walking.

South Essex Active Travel Programme Board

Essex County Council, Southend-on-Sea Borough Council and Thurrock Council are collectively responsible for delivering, monitoring and evaluating the South Essex Active Travel programme. They report on progress to the Programme Board, which meets quarterly and is accountable for managing delivery.

The Programme Board is made up of representatives from all three local authorities, as well as key partners, providers and stakeholders who are critical to the successful delivery of the programme. Partners, providers and stakeholders are expected to contribute to the programme’s delivery to maximise the impact and also facilitate engagement and access to target groups.

The key organisations that make up the Programme Board are:

  • Southend Borough Council
  • Essex County Council
  • Thurrock Council
  • Basildon District Council
  • Castle Point Borough Council
  • Rochford District Council
  • Arriva
  • London Gateway Port
  • University of Essex
  • Sustrans
  • Greater Anglia
  • First Bus
  • Southend Association Of Voluntary Services
  • c2c
  • intu Lakeside


Key stakeholders for the South Essex Active Travel programme include the following organisations:

  • Amazon (Thurrock)
  • Arriva (Southend)
  • Basildon Business Group (Basildon Enterprise Park)
  • Basildon Hospital
  • c2c
  • Cantel Medical (Southend)
  • Canvey Cycling Group (community cycling group)
  • Cycle Southend
  • DP World London Gateway
  • DST (Basildon)
  • Ensign (Thurrock)
  • Essential Living Fund
  • First Bus (Basildon / Castle Point)
  • French Connection (Dolphin Park, West Thurrock)
  • Intu Lakeside (Thurrock)
  • Jobcentre Plus (Basildon)
  • London Southend Airport
  • School: Poplar Education Unit
  • School: Wyburns Primary, Rayleigh (Rochford)
  • Simply Stride
  • South Essex College
  • South Essex Homes
  • Southend Association of Voluntary Services
  • Southend BID
  • Southend University Hospital
  • Tesco Extra (Lakeside)
  • University of Essex
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