Our team

Meet the members of the ForwardMotion team, who work with employees, jobseekers, students, volunteers and organisations to encourage a change in travel behaviour. You can also find below details of our Programme Board.



ForwardMotion team

Ashley Dalton

South Essex Active Travel Programme Manager

Ashley leads on the Programme across South Essex. Ashley has worked for Southend on Sea Borough Council for over 15 years. Having previously led Southend’s Community Cohesion team and the award winning Ideas in Motion sustainable transport programme Ashley is no stranger to active travel and championing communities.

Lynsey Adams

South Essex Active Travel Programme Coordinatior

Lynsey has a wide range of experience in project, programme and office management in various industries. Despite usually driving to work, this campaign has inspired her to swap her car for a bike and the bus a couple of days a week, and now even cycles for pleasure down long country roads around the county.

Kelsey Hibberd

Behaviour Change and Communications Officer

For around ten years, Kelsey has been involved with various methods of strategic campaigning, and always for good causes that she believes in. She is dedicated to empowering people to make changes for the benefit of themselves, and the community around them. She’s started by making changes to her own commute by favouring local public transport.

Iain Banks

Travel Engagement Manager

Iain is a keen cyclist, and practices what he preaches, helping people to partake in more active ways of travelling with an emphasis on getting on the saddle. He has engaged various demographics throughout the campaign in order to spread the message about the importance of active travel, including health benefits and the impact on our environment.

Paul Coulson

Cycle Hub Manager

Paul also shares a passion for cycling and is responsible for ensuring our cycle hub in Tilbury and mobile cycle hubs run smoothly. He wants cycling to be accessible to as many people as possible in the area by encouraging bike donation, recycling and maintenance throughout Essex.

Collette Kemp

Walking and Cycling Development Manger

Collette has been with Southend Council for over 20 years and joined the campaign because of her love of cycling. Since becoming Walking and Cycling Development Manager, she has also realised the benefits of public transport, where she has found she can catch up on work or chill out on her commute. Collette is passionate about sustainability and believes that a more sustainable county equals a happier county.

Caroline Lee

Senior Cycle Mechanic

Caroline trained as a bike mechanic over 10 years ago and loves working with bikes. She also likes to ride both on the road and off the beaten track. Caroline would love to learn how to unicycle one day, potentially as an alternative method of active travel for her commute to work.

Sarah Carlton

Travel Coordinator

Sarah loves to get active both in and out of work. Being so energetic and full of enthusiasm, she's always on the go and enjoys getting stuck into events and helping people to change their travel habits. Sarah commutes to work by either walking or cycling, and car shares whenever she can.

Michelle Coughlan

Travel Coordinator

Michelle joined as a cycle instructor for us back in 2013, she taught Bikeability for four years before becoming a travel engagement officer and has now since has moved into the Travel Coordinator role. As she has grown with the campaign, she has come to love electric bikes and is happy to ride into work or around town on a sunny day.

Connor Christie-Keane

Travel Engagement Officer

Travel engagement officer Connor is enthusiastic about alternative methods of active travel. He regularly skates his way between trains and buses as a quicker and easier way to get to around town. He wants to promote all of the ways we can move around, and help people find that particular method of travel that they will love too.

Elaine Swallow

Walking & Cycling Development Officer

Elaine has been with the Council since 2009 when she trained as a cycle instructor. Delivering cycle training to children as well as adults developed into a wish to help people change their mode of travel and develop a healthier lifestyle. Elaine can be found whizzing around Southend on her electric bike!

Aimee Dowler

Business Administrative Support Officer

Aimee is the business support officer in the ForwardMotion team. Classically trained in dance, she has a love for anything active. Her go-to for active travel is walking where possible, as being out in the fresh air is one of the best things you can do for not only your physical health but your mental health too.

Jane Brockman

Administrative Assistant

Jane first got interested in mountain biking around London 2012 by having Hadleigh Park on her doorstep. She always fixed her own bikes and recently took her bike mechanic qualifications so she passes her knowledge on. Jane cycles to work regularly and when she doesn't she jumps on the bus.

Harry Monk

Cycle Mechanic

Harry is a very hands-on person, and enjoys all things mechanical, fixing, diagnosing and replacing things that are broken. He's worked on his own bicycles since he was young and has (luckily for us) never lost the passion.

Lucy O'Dell

Travel Engagement Officer

Lucy has a passion for exploring the outdoors through long walks and also signing up for fun fitness challenges (and earning medals!) She enjoys the mindfulness of walking and promotes it for physical and mental well-being.

Liz Ulph

Healthy Walks Co-ordinator

Liz has worked for many years in the NHS and Local government and developed a love of walking, which led her to train as a walk leader for The Walking for Health Scheme in 2006. She enjoyed the idea of introducing more people to lead health walks and seeing the benefits that they gained from it. Liz went on to Coordinate the scheme across Thurrock and Basildon and looks forward to training even more leaders, so more residents of South Essex can enjoy walking.

South Essex Active Travel Programme Board

Essex County Council, Southend-on-Sea Borough Council and Thurrock Council are collectively responsible for delivering, monitoring and evaluating the South Essex Active Travel programme. They report on progress to the Programme Board, which meets quarterly and is accountable for managing delivery.

The Programme Board is made up of representatives from all three local authorities, as well as key partners, providers and stakeholders who are critical to the successful delivery of the programme. Partners, providers and stakeholders are expected to contribute to the programme’s delivery to maximise the impact and also facilitate engagement and access to target groups.

The key organisations that make up the Programme Board are:

  • Southend Borough Council
  • Essex County Council
  • Thurrock Council
  • Basildon District Council
  • Castle Point Borough Council
  • Rochford District Council
  • Arriva
  • London Gateway Port
  • University of Essex
  • Sustrans
  • Greater Anglia
  • First Bus
  • Southend Association Of Voluntary Services
  • c2c
  • intu Lakeside


Key stakeholders for the South Essex Active Travel programme include the following organisations:

  • Amazon (Thurrock)
  • Arriva (Southend)
  • Basildon Business Group (Basildon Enterprise Park)
  • Basildon Hospital
  • c2c
  • Cantel Medical (Southend)
  • Canvey Cycling Group (community cycling group)
  • Cycle Southend
  • DP World London Gateway
  • DST (Basildon)
  • Ensign (Thurrock)
  • Essential Living Fund
  • First Bus (Basildon / Castle Point)
  • French Connection (Dolphin Park, West Thurrock)
  • Intu Lakeside (Thurrock)
  • Jobcentre Plus (Basildon)
  • London Southend Airport
  • School: Poplar Education Unit
  • School: Wyburns Primary, Rayleigh (Rochford)
  • Simply Stride
  • South Essex College
  • South Essex Homes
  • Southend Association of Voluntary Services
  • Southend BID
  • Southend University Hospital
  • Tesco Extra (Lakeside)
  • University of Essex
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