ForwardMotion launching new campaign to encourage more people to cycle

Published: 29/08/19


ForwardMotion is set to launch a new campaign called This Is What A Cyclist Looks Like, which challenges people’s perceptions of what a ‘real’ cyclist looks like and aims to encourage more people to travel by bike around south Essex.

You don’t have to be really fit or wear Lycra to get on a bike, you can just be yourself. Whether you’re going to work, college or elsewhere, cycling is for everyone. That is why the campaign has collated photos and videos of a range of local cyclists, which will be on show across south Essex, as well as on our website and social channels later in September.

If you’ve never ridden a bike before, or simply need to brush up your rusty skills, we can help. ForwardMotion offers free, 1-1 cycle training with a qualified instructor that will be tailormade to your needs. To book Bespoke cycle training, email or call 01702 212727.

The campaign will launch at the Cycle County Active County conference from 5-6 September at Anglia Ruskin University in Chelmsford. ForwardMotion is sponsoring the conference, which is being organised by Landor LINKS.

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